The National Gallery says its new branding is welcoming. So why does it hang a violently-homophobic slur on its walls?
Marketing here presents as a Trojan Horse.
The National Gallery of Art’s new “visual identity”—reportedly with palette of “honesty blue, inspiration red, curiosity yellow, and generosity green”—has received widespread media accolades. It claims its marketing suggests deeper devotion to being “of the nation, for the people” and unification “not just in our communications, but in our commitment to…